The Empirical Ayuuk is made with Pasilla Mixe chili as its sole botanical.
Try the warm, smoky layers of Ayuuk in some of our favorite classic recipes.

  • Ayuuk & Ginger Beer

    The earthy and smoky layers of Ayuuk get an invigorating lift with the refreshing bite of ginger and the bright acidity of lime juice. Almost as healthy as your morning ginger shot.

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  • Ayuuk Margarita

    Park your regular Marg and take your game to another level with our Ayuuk Margarita.

    A full celebration of the flavors and traditions of Mexico with a good drop of Ayuuk.

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  • Ayuuk Paloma

    Paloma season is all year long! 

    Bring a touch of smoke and fruitiness  to your refreshing and citrusy drink with Ayuuk. The Pasilla Mixe chili elevates the whole experience, bringing the aromas of Oaxaca to your glass.

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The Ayuuk Pasilla Mixe Flavor

Earthy, dark red fruit, smoky.


The smoky Pasilla Mixe chili is the sole botanical and the origin of all the complexity in Ayuuk. We work hand-in-hand with the Mixe farmers,  called  ‘Ayuukjä'äy’ in their language, to provide the highest quality and most fragrant chili. What started in 2019 as a 7 family project in two villages of the Sierra Norte mountains soon turned into a 73 family affair across 4 municipalities.

Read more about the origins of Ayuuk in our Journal

Uncategorized Spirits

Our four core spirits took Double Gold, Silver and Bronze at this years San Francisco World Spirits Competition.

Symphony 6 - SILVER MEDAL🥈⁠
The Plum, I Suppose - BRONZE MEDAL🥉

Shop Spirits

New to Empirical

Wondering how best to enjoy our Uncategorized spirits?

We've put together a few tips on getting started on your Empirical journey here.

An official collaboration between Doritos® and Empirical

Together, Doritos and Empirical took one of the most iconic flavors in the world and imbued it into a completely new sensory experience.

The result is as crazy as it sounds - this rare and limited alliance between Empirical and Doritos Nacho Cheese offers an unexpected delicious experience that brings a moment of WTF!? to anyone who tries it.


Please Nacho Cheese Responsibly

We Are Uncategorized

We break away from conventional categories and defy the status quo.

We find freedom in flavor; we connect people, learn from them, collaborate, and tell their stories.

We sculpt a narrative arc of taste and aroma, overlaying the novel and the familiar; becoming sense memories we can share.

We do everything from scratch, build our own machinery and bring together new or forgotten ingredients.

We leave no stone unturned. We always taste, evolve, and strive to be better.

We ask questions others don’t.

We write a playbook that does not exist—one distillation, one spirit, and one flavor at a time.

Empirical is free-form. It is limitless. It is non-conformist.

Empirical is uncategorized.

No boundaries attached.

Learn more about who we are and what we do in our Journal